Marketing Agency Technical Partnership
Written by
Rafal Kubacki
The Initial Challenge
The marketing agency initially approached me for simple website and landing page development for their clients. They had strong creative and marketing capabilities but needed reliable technical implementation to deliver complete digital solutions to their growing client base.
What started as occasional project-based work revealed a larger opportunity - the agency consistently needed technical expertise but didn't want the overhead of hiring full-time developers for fluctuating project demands.
The Discovery Process
During the initial website projects, it became clear that this wasn't just about occasional technical needs. The agency had multiple clients requiring various digital solutions, and their team was spending significant time trying to coordinate with different technical providers or settling for subpar implementations.
My analysis revealed that the agency could significantly improve their service offering and client satisfaction by having consistent, reliable technical expertise as an integrated part of their core capabilities.
The Solution Evolution
After successfully completing several website and landing page projects and establishing good working relationships, the agency began referring more complex projects. What started as simple development tasks evolved into a structured partnership where I handle all technical aspects of their client work.
This allows the agency to focus on their core strengths - marketing strategy, creative work, and client relationships - while ensuring their clients receive professional technical implementation and ongoing support.
Key Improvements
- Technical: Comprehensive technical audits and implementations across multiple client projects
- User Experience: Consistent high-quality technical delivery improving client satisfaction
- Business Impact: Agency can now offer complete digital solutions rather than referring technical work
- Process: Established workflows for technical project handoffs and client communication
Project Evolution
From initial simple website projects, this has grown into an ongoing partnership managing technical aspects of multiple client projects simultaneously, with both project-based work and ongoing maintenance agreements.
The agency now positions technical expertise as a core competency rather than a gap in their service offering, improving both client satisfaction and business growth.
Client Perspective
"Having Rafal as our technical partner has transformed how we work with clients. We can now confidently take on projects that require serious technical expertise, knowing the implementation will be handled professionally. Our clients get better results, and we can focus on what we do best."
— Director, Marketing Agency
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