From Website Analysis to Technical Leadership
With nearly a decade of experience spanning enterprise environments and agencies, I've developed a systematic approach that transforms websites from underperforming liabilities into powerful business assets. Most partnerships begin with analysis and evolve into comprehensive technical leadership.
How I Work
My specialty is the journey from analysis to transformation to ongoing partnership.
Most of my clients come through referrals from previous projects where what started as a simple audit revealed much bigger opportunities. I combine deep technical knowledge with practical business understanding, ensuring every recommendation and improvement supports your actual growth objectives.
My experience spans nimble startups to complex enterprise systems, giving me the ability to quickly diagnose what's really wrong, architect solutions that work within your constraints, and guide teams through complex transformations.
My Approach
I believe websites should be strategic business assets, not technical headaches. My process typically unfolds as:
- Strategic Analysis First: Understanding what's actually holding your website back before proposing solutions
- Scalable Solutions: Building improvements that grow with your business rather than quick fixes
- Team Integration: Working alongside your team, mentoring and transferring knowledge as we go
- Long-term Partnership: Providing ongoing technical leadership as your business evolves
Projects often begin as website audits but frequently evolve into complete transformations and ongoing technical partnerships as we uncover bigger opportunities together.
Who I Work With
I work with established businesses and growing companies who:
- Suspect their website could be performing better but need expert analysis to understand how
- Are ready to invest in proper website solutions rather than temporary fixes
- Value having a technical partner who can grow with their business
- Want someone who can lead projects while educating their internal team
Most partnerships begin small but grow significantly as trust builds and opportunities become clear.
Technical Expertise
My technical knowledge spans both modern development and established platforms:
- Analysis & Strategy: Website audits, performance analysis, UX/conversion optimization
- Modern Development: React, Next.js, headless architecture, custom integrations
- Platform Expertise: WordPress, Shopify, WooCommerce optimization and migration
- Team Leadership: Project management, developer mentorship, technical training
As a certified React specialist with qualifications in React Hooks, Performance, and Advanced Patterns, I bring modern best practices while ensuring solutions fit your business reality.
Beyond Implementation
My value extends beyond just building things:
- Strategic Guidance: Helping you make smart technical decisions as your business grows
- Team Development: Mentoring your developers and improving internal processes
- Knowledge Transfer: Ensuring your team can maintain and extend what we build together
- Partnership Evolution: Growing from project-based work into ongoing technical leadership
Let's Start the Conversation
Most successful partnerships begin with understanding what you're really trying to achieve and what's currently holding you back. Whether you suspect your website has issues, know you need improvements, or are planning something entirely new, I'd be happy to discuss how we might work together.
The best way to start is usually with a comprehensive analysis - then we can see where the opportunities lead us.