Corporate Website Consolidation Project
Written by
Rafal Kubacki
The Initial Challenge
The corporation was managing three separate websites for different aspects of their business, each built on different platforms with inconsistent user experiences and duplicated management overhead. This fragmentation was creating maintenance challenges and confusion for both users and internal teams.
The initial request focused on updating the visual design across the sites, but it quickly became apparent that the underlying structural issues were preventing effective management and consistent brand representation.
The Discovery Process
My analysis revealed that maintaining three separate platforms was creating significant inefficiencies in content management, user experience inconsistencies, and duplicated maintenance costs. Each site required separate updates, security management, and content workflows.
More significantly, the internal team was struggling to maintain consistent messaging and branding across the different platforms, and the learning curve for managing three different systems was hindering their ability to keep content current and relevant.
The Solution Evolution
The project evolved from individual site updates into a comprehensive consolidation strategy that unified all three websites under a single modern platform while maintaining the distinct purposes of each site section.
This approach included not only the technical consolidation but also establishing unified content workflows and training the internal team on efficient multi-site management within the new system.
Key Improvements
- Technical: Modern CMS implementation, responsive design, improved security, API integrations
- User Experience: Mobile-optimized interface, faster loading times, improved content organization
- Business Impact: Better representation of company capabilities, improved lead generation, reduced maintenance costs
- Process: Established modern content workflows, trained internal team, created comprehensive documentation
Project Evolution
The multi-site consolidation project established ongoing technical consultation and team support relationship, including regular reviews of content strategy and platform optimization.
The corporation gained not just a unified web presence, but streamlined internal processes and team capabilities that support their broader digital communication objectives.
Client Perspective
"The modernization project transformed not just our website, but how our team thinks about digital capabilities. We now have a platform that grows with our business and team members who can manage it effectively. The ongoing consultation ensures we make smart technical decisions as we continue to evolve."
— Digital Marketing Director, International Corporation
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